Mobiz

Understanding campaign types and tools

Explore the marketing campaign types you can create with Mobiz.

Mobiz currently offers two fantastic campaign types as well as a powerful growth tool to help you with your mobile marketing needs and build stronger and more valuable customer relationships.

Identifying your objective is key in selecting the right campaign type or tool, so to get you started, we’ve outlined some helpful information below.

Types of campaigns

It’s important to consider the goal of your campaign before selecting a campaign type. Mobiz campaigns have many uses, including sending mobile newsletters, flash sales, company updates, reminders or other useful transactional or promotional information that provides value to your customers’ campaign experience.

  1. Landing page campaigns

    These are SMS campaigns that include unique links to personalized mobile landing pages. Because of the visual nature and personalization capabilities of landing pages, these campaigns are well suited to product sales, new launches, special offers, and tailored discounts.

  2. Standard SMS: personalized, text only SMS campaigns.

    This campaign type is great for simple messages such as reminders, follow-up engagements or bulk discounts that don’t require visual elements or personalized content.

Want to learn more about these campaigns? We’ve outlined the steps in Creating a campaign and Sending a Standard SMS.

To create either of these campaigns, navigate to the campaigns tab and click “new campaign”.

Using our growth tool

“Engage my contacts”

No mobile database or SMS subscriber list? No problem! We’re here to help. Before sending campaigns, you’ll need a dedicated audience or list of SMS subscribers in your contact database. This can easily be achieved in a compliant way, using our text-to-join growth tool.

To help you grow your database we’ve created a Text-To-Join tool, a quick, easy, and compliant way to collect new subscribers. By giving customers the opportunity to text a predefined keyword to your business number, you can quickly grow your database.

Learn more about using this tool in our Text-To-Join article.

💡 Did you know? Mobiz uses opt-in requests so you can be sure the contacts acquired via this method really want to be there (and the legal requirements are taken care of).

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