Campaign analytics
Analytics are the powerhouse of any campaign. These stats allow you to easily determine how each of your campaigns has performed and how best to optimize your future ones.
There are two ways to view your analytics. First, you can find a high-level glimpse of your key campaign results on the campaign cards on your dashboard.
Or, by clicking View analytics on the campaign card, you will be able to access further and more detailed results for each of your campaigns.
Here you’ll find an overview of your campaign send which highlights:
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The send date and time.
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Number of credits used.
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Number of contacts (and list names) sent to.
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The number the campaign was sent from.
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Your SMS copy.
You’ll also find helpful graphs and information showing your campaign results with data such as SMS sent time, audience click though, and when (if) any of your audience may have unsubscribed.
Mobiz analytics also helps you understand your campaign results by showcasing the following:
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Specific link activity such as the number of clicks on each link within your campaign landing page.
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A 7-day view of daily engagements of your campaign, starting from the date of sending.
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Campaign comparisons to your average campaign performance.
Other helpful analytics coming soon:
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A breakdown of deliverability to your audiences' various mobile networks.
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Campaign performance comparisons to industry benchmarks.
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Time-based campaign engagements.
We hope you’ve learned a thing or two from your analytics! Apply those learnings get started on your next campaign today!