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What is Toll-Free Verification and why is it a must?
Verified Toll-Free Messaging simply means that your business and use case has been reviewed in advance of sending traffic via Toll-Free, and you have received carrier approval for messaging via Toll-Free numbers to the US/Canada.
Verification greatly reduces the risk of message filtering on Toll-Free traffic toward all major networks in the US and some in Canada, as long as you adhere to your stated use case and all applicable rules, such as the Mobiz Terms of Service. Other (non-US/Canada) countries do not treat Toll-Free SMS any differently than other international SMS, and you should consult that country’s SMS Guidelines page to learn more about compliance considerations for messaging.
Why use a Toll-Free vs Local Number (10DLC)?
The main benefit to utilizing a Toll-Free number is it is cheaper for verification (free). Additionally it can be beneficial for the multi-region to national presence which typically benefits larger businesses that only operate out of more than 1 area code. It helps distinguish national or multi-region businesses vs smaller ones. Additionally full verification of the number is much slower at <30 days vs <10 days with 10DLC.
Pro Tip: You can experience a higher click-through rate and more redemptions of offers by encouraging subscribers to save Mobiz Toll-Free number in their phones.
How do I get my Toll-Free number verified?
All you have to do is click the button below and fill out the form at your earliest convenience:
After filling out the form our team will reach out to you via live chat/email with updates from payment being processed for the fees as well to verification timelines.
Timeline: It currently is taking <2 business day for Toll-Free numbers to move into pending status but for full verification it is taking up to 30 total days.
Important Notice: As a result of industry-wide changes, all messages from Unverified Toll-Free numbers will be blocked, effective November 8, 2023. On this date, all Unverified Toll-Free numbers will require verification in order to originate traffic. All messages from Pending Toll-Free numbers will be blocked, effective January 31, 2024. On this date, all Toll-Free numbers, regardless of the use case, must be verified to originate traffic.
If you have questions or concerns please consult with your Mobiz account manager.
How much does it cost?
This verification process is free of cost.
What are the traffic restrictions for Unverified and Pending Verification TFNs?
Unverified TFNs and Pending Verification TFNs are subject to industry-wide messaging limits, listed below. Unverified TFNs are toll-free numbers that have not completed the toll-free sender verification process. Pending Verification TFNs are toll-free numbers where a verification request has been submitted, but the request is pending review and approval.
UPDATE: As a result of industry-wide changes, all messages from Unverified Toll-Free numbers will be blocked, effective November 8, 2023. On this date, all Unverified Toll-Free numbers will require verification in order to originate traffic. All messages from Pending Toll-Free numbers will be blocked, effective January 31, 2024. On this date, all Toll-Free numbers, regardless of the use case, must be verified to originate traffic.
UNVERIFIED Toll-Free numbers (TFNs) are subject to industry-wide U.S. messaging limits per TFN*:
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Daily Limit: 500 messages per day per unverified TFN
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Weekly Limit: 1,000 messages per week per unverified TFN
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Monthly Limit: 2,000 messages per month per unverified TFN
*Unverified TFN traffic will be blocked beginning November 8, 2023.
PENDING VERIFICATION Toll-Free numbers (TFNs) are subject to industry-wide U.S. messaging limits per TFN*:
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Daily Limit: 2,000 messages per day per pending TFN
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Weekly Limit: 6,000 messages per week per pending TFN
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Monthly Limit: 10,000 messages per month per pending TFN
*Pending verification TFN traffic will be blocked beginning January 31, 2024.