3. Target Market & Audiences

Industries

1. Retail: Food & Beverage, Beauty, Fashion, Home, Healthcare

2. Financial & Insurance

3. Marketing Agencies

4. Media & Broadcasting

5. eCommerce

6. Property

Company sizes

1. 501-1,000 employees

2. 1,001-5,000 employees

3. 5,001-10,000 employees

4. 10,000+ employees

5. 201-500 employees

6. Agencies sizes - 51- 200

7. Media production 5000 and up

Divisions/ Areas

1. Digital/ Marketing / Communications Departments

2. Customer Retention/Loyalty/Rewards/Memberships

3. Innovation

4. Digital Transformation

5. CX, DX & Engagement

6. Direct Marketing

7. Omni-channel, Multi-Channel

Job Roles

1. Head of Digital Engagement

2. Head of Multi-channel messaging

3. Head of Customer Communication/Engagement

4. SMS Marketing Manager

5. Email Marketing Manager

6. Campaign Manager

7. Marketing Campaign Execution

8. Mobile Marketing Manager

9. Director Marketing Advertising Technology

10. Chief Marketing Officer,

11. VP Marketing,

12. Head/Director of Marketing,

13. Digital Marketing Manager

14. Chief Experience Officer

15. Omni-channel Marketing Manager,

16. Head of Direct Marketing,

17. Director Digital Engagement,

18. Head of Retention Marketing,

19. Head of Customer Loyalty

20. Head of Customer Retention

Job Role KPI’s - Level based (refer matrix - KPI- Value-Benefit Map - Target Market tab)

1. Campaign Manager

   • Increasing client base list

   • Conversions

   • Web traffic impact from campaign

   • Efficiency and ease of tool use

   • Ability to send out ad-hoc campaigns

   • Ability to schedule future campaigns

   • Opt-out management

   • Creative quality standards in line with internal design criteria for sign-off

   • Customer Experience/Engagement

   • Email & SMS Marketing Metrics: Sent, Received/Delivered, Delivery rate, SPAM, Spam rate, open rate, bounces hard & Soft, bounce rate, Clicks, CTR, conversions, conversion rate, forward, forward shares, ROI, mobile opens, mobile open rate

2. Marketing/Advertising (Tech) Manager

   • Marketing Performance MROI

   • CAC

   • Customer Lifetime Value

   • Sales conversions

   • Enhancing Tech/Toolset

   • Resource Cost/Agency Cost

   • Tech/Innovations on trend/ Marketing Automation

   • Vendor Contracts/Projects management and service level

   • Targeted actions/campaign & content exposure

   • Brand Reputation

   • Driving traffic to ECommerce and APPS

3. Sales Manager

   • Revenue Growth

   • Achieving Target/ Budget

   • Maintain and growing customer sales

   • Customer Lifetime Value

   • New Sales

   • Reduce Churn

4. CMO, CXO

   • ROI / Cost effectiveness / Sales Performance / Brand Perception in Market and Market share.

   • Allocate spend effectively, right-size their operations — and keep their jobs.

   • Alignment to strategy ITO - technical fit (Scalable, Flexible), Budget Fit, Projects priority, and key outcomes- value to overall company functional or growth areas (ie, Digital Strategy, Sales Performance, Innovation, Automation etc).

   • Vendor Value & Contract performance.